The outlet concept has evolved from a simple close-out sale store to true experiential shopping centers. Outlets are increasingly designed to attract a diverse customer base, offering not only discounts on branded products, but also enjoyable and engaging “shopping experiences”.

Shopping destination

Fashion, food and entertainment are concentrating in new outlet spaces in recent years, creating well-rounded shopping destinations. With the growth of e-commerce, outlets have needed to adapt to remain competitive.

Many brands have begun to implement omnichannel strategies, offering the ability to buy online and pick up in store to expand the range of options for consumers, and increase footfall in physical stores.