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Retail tour: destinazione New York City
Da appassionata di moda, design e di tutto ciò che orbita attorno al mondo fashion e retail, Melissa Helml ha visitato alcuni dei negozi più iconici di New York City per un retail tour tra innovazione e design.
Read it nowLo store fisico come opera d’arte
The first impression is the one that counts. And physical stores certainly know what we are talking about. From the shop windows to the display of the products, passing through the internal spaces, the physical store is constantly put to the test by the eye of the customer, who must be encouraged to enter the…
Read it nowNew Retail Landscapes – 2023 edition
Physical retail is experiencing a new Renaissance, as evidenced by the new openings of flagship stores in the most important cities in the world, the new role of department stores and the proliferation of pop up stores. New formats are experimented across different sectors with new co-branding, co-marketing and contamination operations.
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