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30 January 2025
Retail
Key Skills for a Visual Merchandiser:
Il visual merchandising è uno strumento strategico di fondamentale importanza per avere successo nel mondo del retail. Attraverso un’attenta disposizione dei prodotti e un uso intelligente degli spazi, questa disciplina mira a migliorare l’esperienza del cliente, incrementare le vendite e rafforzare l’identità del marchio. Per svolgere con successo questa attività, sono necessarie competenze che combinano…
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16 January 2025
Retail
Planning Visual Merchandising Strategies to Highlight New Products
Nel mondo del retail, l’introduzione di nuovi articoli rappresenta un’occasione importante per attirare l’attenzione dei clienti e stimolare le vendite. Un’esposizione curata e strategica può trasformare un semplice prodotto in un vero protagonista dello spazio di vendita, valorizzandone le caratteristiche e stimolando la curiosità del cliente. Qui entra in gioco il visual merchandising, una disciplina…
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9 January 2025
Retail
Luxury Visual Merchandising: materials and strategies for a perfect setup
Luxury visual merchandising is an art that combines refined aesthetics, functionality and visual storytelling to transform product display into a memorable and engaging experience. Every detail of the display helps create an immersive atmosphere that enhances the value of what is offered, differentiates the brand from the competition and stimulates purchases thanks to captivating presentations. To achieve these goals, it is essential to choose quality materials and apply them with targeted strategies. But which are the most suitable ones for luxury retail windows? And how can they be used to best enhance the product and the brand's history?
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2 January 2025
Retail
Brand Experience: the essential aspects to win over your customers
In the retails’ world, creating the so-called brand experience is essential to win over customers on an emotional and sensorial level. Today, offering a good product is only a part of the job: what distinguishes a successful brand is the ability to transform every interaction with the customer into a memorable moment, enhancing the store as a space that inspires and engages. We are talking about the so-called Brand Experience, which embraces every aspect of the customer's journey, from the entrance to the memory they will take with them.
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26 December 2024
Retail
How to become a window dresser: requirements, training and opportunities
Has it ever happened to you, while walking in the centre, that you passed by a shop window that captured you, pushing you to enter the shop even just out of curiosity? That power of attraction is not accidental: behind every well-appointed shop window there is the careful and creative work of a window dresser. But how do you become a window dresser? Let's discover together the requirements, the training path and the career possibilities of this profession.
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19 December 2024
Retail
Visual merchandising in the shop: examples of strategies
Visual merchandising in the shop is not limited to the organization of the space but is a real strategic discipline aimed at influencing customer behavior, enhancing the brand and increasing sales. Through psychology techniques, studied layouts and innovative technologies, the shop becomes a tool to excite and build customer loyalty.
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25 November 2024
Retail
Visual Strategies for Jewelry
In retail, product presentation is as important as the product itself. Visual Merchandising in jewelry plays a key role in communicating the value and quality of each piece on display, transforming a simple jewelry display case into a storytelling tool, attracting customers' attention and offering a visual experience that connects them emotionally with the brand. In this article, we explore the main display techniques and ideal structures for setting up shop windows and interior spaces in the jewelry sector, ensuring an effective and refined visual impact.
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23 January 2025
Retail
Come costruire una carriera da freelance nel Visual Merchandising
Lavorare come freelance nel visual merchandising è un’opportunità straordinaria per chi desidera unire creatività, competenze strategiche e autonomia lavorativa. Questa professione è un asset fondamentale per le aziende che vogliono catturare l’attenzione dei clienti e migliorare l’esperienza d’acquisto. Ma quali sono le competenze necessarie per intraprendere questa carriera? E quali corsi possono aiutarti a crescere…
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