Slam

We collaborate with Slam for the design of display cases aligned with the Brand’s marketing calendar that provide for structural and product look changes, with periodic rotation during the season.

The materials, colors, the "look & feel" that we thought are the result of a first workshop and briefing between Yu Retail and the marketing & communication direction of Slam, which led us to develop a seasonal window display tool-kit, with features of customization and continuous updating both on reference materials and on the overall look.

These window displays must best represent both the message of communication and the product launch of the moment but also the values, soul and DNA of the brand.

In addition, we collaborated to develop window displays to celebrate the first 40 years of the brand, an event that we were called to celebrate and translate into image, through a kind of three-dimensional polaroid, that transformed the window display into a real poster of the brand.